02The X Framework
Six phases. One X. The spiral keeps rising.
The framework is a compass. The X sits at the center. The six phases orbit it. The cycle rises.
PHASE 01
Aspiration
03The Design Principles
The framework operates by four principles. These are locked.
PRINCIPLE 01
Non-linear and cyclic
The sequential order is a default starting pattern, not a rule. Initiatives enter where the work needs them to enter and traverse only the phases they require. Aspiration is always required.
PRINCIPLE 02
Aspiration is the tiebreaker
When a decision in any phase is contested, return to the X. The why settles the what.
PRINCIPLE 03
Reflection gates between phases
Every transition between phases is a deliberate checkpoint. Progress is never automatic. The practitioner, and those being served, always decide to advance.
PRINCIPLE 04
The spiral rises
Each completed cycle feeds the next Aspiration. The framework is designed for return, iteration, and continuous deepening. Completion is never terminal.
04The Integrated Methodologies
The X Framework does not reinvent. It encodes the best of the disciplines it draws from into one practice.
Design Thinking
Lean Startup
Blue Ocean Strategy
Ten Types of Innovation
80/20 Principle
Systems Thinking
Playing to Win
Gamestorming
05The Values Anchoring
The seven values of Project X thread through the framework. Each phase carries a specific combination of them.
| Phase | EMP | ASP | PAS | INN | COL | ADA | STR |
|---|---|---|---|---|---|---|---|
| Aspiration | |||||||
| Empathy | |||||||
| Frame | |||||||
| Kindle | |||||||
| Forge | |||||||
| Realize |